December 15, 2002

ABS Global and Seedstock Plus Form Alliance

Wisconsin – ABS Global announced today the formation of a marketing alliance with Seedstock Plus, St. Catharine, MO.

The alliance will make the best genetics from the Seedstock Plus program available through ABS Global.  “We are excited about the opportunity to work closely with Seedstock Plus,” said Doug Frank, ABS beef product manager.  “This fits with our Pasture to Plate™ lineup and will allow us to expand our offering in Gelbvieh and Angus and Red Angus in the future.”

The alliance offers many synergies.  “Seedstock Plus and ABS have similar goals in providing cattle that not only perform but transmit well-balanced carcass traits that consumers demand,” said John Burbank, CEO of Seedstock Plus.  “Through the ABS’ vast marketing arm, we will offer some of the best genetics in the industry today to literally any breeder.”

Headquartered in Deforest, Wisconsin, ABS Global is the world-leading provider of bovine reproduction services, technologies and udder care products.  Marketing in more than 70 countries around the globe, ABS has been at the forefront of animal genetics and technology since it’s founding in 1941. ABS Global is part of Genus Breeding, a division of Genus plc.

Founded in 1999, Seedstock Plus is comprised of 65 veteran seedstock producers from 16 states.  Seedstock Plus is a comprehensive, quality-controlled beef genetics organization, which provides uniform regional genetic development, marketing and one-on-one customer service to the commercial cattle industry.

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